Search Engine Optimization

SEO/SMO/SEM –Digital Marketing

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).


Key Feature:

  • Best Marketing ROI
  • Crawled By Search Engine Spiders
  • High Storage Capacity
  • Compatibility Across All Browsers
  • Better Rankings In The Longer Term
  • Usability
  • Site Access For All
  • Targeted Traffic
  • 24/7 Marketing Department
  • Branding
  • Targeted Traffic


Course Content and Syllabus for SEO training

  • INTRODUCTION OF MARKETING
    • Understanding Marketing & Digital Marketing
    • Understanding Process of Marketing
    • Understanding Process of Digital Marketing
  • OVERVIEW OF WEB APPLICATION
    • Understanding about World-Wide-Web
    • Introduction of Website
    • Overview of Web Domain
    • Overview of Web Server
    • Overview of Web Hosting
    • Understanding Planning of Websites
    • Difference between Portal & Search Engines
  • INTRODUCTION OF SEO
    • What is SEO?
    • What are Types & Techniques of SEO?
    • What is Search Engine?
    • How Search Engine Works
    • Difference between Search Engine & Directory
    • Exploring Major Search Engines and Directories
    • Using of Alexa Ranking
    • Interacting with Google Sandbox Effect
    • Using of Google Authorship
    • What is PA, PR, DA & SERP
    • Setting SEO Expectations
  • BASIC CONCEPT OF SEO
    • Why you need a keyword research plan
    • Exploring Proximity, Prominence & Redundancy
    • Working with OOPs Principles
    • Understanding Keyword Attributes
    • How to Choose Best Keywords
    • Understanding Keyword Attributes && Distribution
    • Tools to help you analyze keyword
    • SWOT Analysis of Website
    • Latent Semantic Indexing
    • Understanding Ongoing Keyword Evaluation
    • Introduction of On Page SEO
    • Introduction of Off Page SEO
  • ON PAGE OPTIMIZATION
    • What is On Page Optimization?
    • Keyword Research & Analysis
    • Meta Descriptions & Tag Development
    • Understanding Meta Keywords
    • Keyword Density Spamming Stuffing
    • Content Development Check
    • Analyzing Content Quality
    • Exploring the benefits of user-generated Content
    • 301 && 302 Redirects
    • Canonical/404 Error
    • Image & Video Optimization
    • Understanding H1,H2,H3 && H4 Tags
    • SEO Friendly Content Writing
    • Server && Hosting Check
    • Exploring Doorway Pages
    • Handling Duplicate Content
    • Working with Anchor Text
    • Working with HTML, XML, Text Sitemaps
    • Google Analytics and Tracking
    • Using of Google Webmaster Tool
    • Robots File Creation
    • Working with Internal Link Building
    • Competitor Analysis
  • OFF PAGE OPTIMIZATION
    • What is OFF Page Optimization?
    • Need of OFF page SEO
    • Content Editing & Rewriting
    • Social Bookmark & Blog Submission
    • Article Submission
    • Understanding Backlinks
    • Do Follow && No Follow Backlinks
    • Geo Listing && Local Listing
    • Understanding Reciprocal Linking
    • Press Release Writing & Submission
    • Forum & Classifieds Posting
    • Blog Editing & Widgets Creation
    • RSS Feeds Submissions
    • Link Exchange(One way, Two way & Three way)
    • Google Business Listing(Google Maps)
    • Comment Blogging
    • Getting more Citations
    • Web Directory Submission
    • Increasing Google Page Rank
    • Google Page Submission
    • Search Engine Submissions
  • SEO TOOLS
    • Rich Snippet Text Tools
    • Google Tools
    • Comparison Tools
    • Yahoo Tools
    • Bing Tools
  • Blogging
    • Blogs Creation
    • Blogs Commenting
    • Blogs Submission
    • Blogs Promotion
  • GOOGLE ADWORDS(PPC- PAGE-PER-CLICK)
    • Introduction to Google Adwords & PPC Advertising
    • Need Of PPC
    • Future Scope Of PPC
    • Setting Up Google Adwords Account
    • Mode Of Adword Billing
    • Types Of Keywords In Adwords
    • Ad-groups, Ads, Keywords, etc
    • Types Of Advertising Campaigns-Search, Display, Video
    • Understanding Adwords Algorithm
    • Creating Adgroups Using Tool
    • Understanding Quality Score & Its Important
    • What is CTR?
    • Understanding CPC, CPM, ECPC & CPA
    • What is Actual CPC(A-CPC)
    • Highest Level Bid Strategies
    • What are flexible bidding Strategies
    • Google Billing Thresholds
    • How Google Binding Works
    • Max Bid V/s CPC
    • Automatic V/s Manual Bidding
    • Ad Metrics Display & Destination URL
    • Tracking Performance/Conversion
    • Setup Conversion Tracking
    • Checking Conversion State
    • Understanding Phrase, Exact, Synonym & Negative
    • Ad Position & Ad Rank
    • Understanding Quality Score
    • Using Keyword Planner Tool
  • CAMPAIGN
    • What is Campaign?
    • Types of Campaign
    • Understanding Location Targeting & Options
    • Standard Features in Campaign
    • Campaign Budget
    • Ad Rotations
  • SOCIAL MEDIA MARKETING
    • Introduction of Social Media
    • Social Media Paradigms & Psychology
    • How To Social Media Marketing is Different than Others
  • GOOGLE+ OPTIMIZATION
    • What is Google+ Optimization?
    • How Google+ Works?
    • Creating & Managing Accounts
    • Understanding Google Insights
    • Exploring Cookie Tracking Used By Google+
    • Adding Analytics Code in Website
    • Exploring Goals & Conversion
    • Bounce & Bounce Rate
    • Difference Between Exit Rate & Bounce Rate
    • Exploring Filters & Segments
    • Monitoring Traffic Sources & Traffic Behavior
    • Connection with Google Maps
    • Google+ Business Page
    • Understanding Funnels
    • Benefits of Integrating adwords &analytics
  • TWITTER OPTIMIZATION
    • What is Twitter Optimization?
    • Need Of Twitter Optimization
    • Working with Tools of Twitter
    • Understanding Types of Ads
    • Understanding Black Hat Techniques of Twitter
    • Exploring Tweetdeck, Klout, PeerIndex
  • YOUTUBE OPTIMIZATION
    • What is Optimization?
    • Developing You-Tube Video For Marketing Strategy
    • Get Traffic Through You-Tube Channel/Video to your Website
    • Understanding Social Sharing, Comments & Reviews
    • Promoting You-Tube Videos
    • Creating & Managing Accounts
    • You-Tube Monetization
    • Understanding Bid Strategies
  • FACEBOOK OPTIMIZATION
    • Understanding Facebook Optimization
    • Creating Facebook Page & Managing
    • Increasing fans on fan page
    • Important apps to do fan page
    • Exploring Facebook Advertising
    • Using Facebook Open Graph Tags
    • Understanding Facebook advertising Campaign
    • Difference between CPC & CPM-CPA
    • Setting Up Conversion Tracking
    • Power Editor Tool for advertising
    • Using of Facebook Apps
  • LINKEDIN OPTIMIZATION
    • What is Linkedin?
    • Need Of Linkedin
    • Creating & Managing Linkedin Profile
    • Setting Up Linkedin Profile
    • Creating Company Profile
    • Creating Individual Profile
    • Difference between Company Profile & Individual Profile
    • Exploring Linkedin Groups
    • Linkedin Advertising
    • Increase ROI from Linkedin
  • ONLINE REPUTATION MANAGEMENT
    • What is ORM?
    • Need of ORM
    • Exploring ORM Scenario
    • Using Tools for Monitoring Online Reputation
    • Responding to Negative Reviews
    • Reducing to Negative Reviews
    • Guide to Overcome Negative Online Reputation
  • MOBILE OPTIMIZATION
    • Introduction of Mobile Devices
    • Social Media Marketing Vs Mobile Marketing
    • Fundamentals of Mobile Web Marketing
    • Advertising on Mobile App & Mobile Web
    • Creating Mobile Website through Wordpress
    • Content Marketing on Mobile
    • Targeting ads on Search Engine
    • Understanding SMS Marketing
    • Apps Targeting via Location
  • Ecommerce Marketing
    • What is Ecommerce Marketing?
    • Understanding Ecommerce Scenario in India
    • Need of Ecommerce Marketing Strategy
    • SEO of an Ecommerce Website
    • Understanding Ecommerce business
    • Case Studies on Ecommerce Website

Soft Achiever Course duration for SEO training in Delhi & Denhi-NCR

  • Fast Track Training Program
  • Regular Classes(Morning, Day time & Evening)
  • Weekend Training Classes (Saturday, Sunday & Holidays)
  • 100% Satisfaction Guaranteed.
  • Project Implementation as industries standard.
  • Guaranteed delivery of said contents.
  • 360 degree Assessment
  • 400+ Practical Assignments
  • 600+ Objective Questions
  • 600+ Interview Questions
  • High end project implementation
  • Weightage bases comprehensive course contents.
  • Course books and related software
  • Flexible Lab assistance
  • Course & Mandatory training certificates
  • Confirmation Letter,Training Letter/Project Letter
  • Career Counseling
  • Your career depends on the quality of the training.
  • Don't believe, Judge our quality own your own.